Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hey everyone, hope you had a great Halloween week and welcome to November! This week we have some great articles from a broad range of topics. The first article below is near and dear to my own heart as a marketer that now works on our Engineering team here at Techstars. For you other marketers that flirt with the Product and Engineering worlds, this is a great read.
Next is a nice piece delving into what Snapchat changed its name and what that might mean for its future.
Articles touching on chatbots, surprisingly big marketing stacks, Pepsi, and the differences between Gen Z and Gen Y make up the remainder.
Have a good read and a great week!
Get the numbers: how much should you offer top tech talent?
Vettery aims to make the recruiting process more transparent for job-seekers and hiring managers, across the board. And we noticed there's one thing people can't stop talking about: salary. We believe that when all parties are on equal footing, everyone is poised to have a better hiring experience.
Bring space to your smartphone and win €100,000 by developing an Android and iOS app. The MyGalileoApp Competition is ON!🛰😎Develop an innovative app that uses the Galileo satellites’ positioning accuracy & commercially launch your solution! Gather a team or go solo & design & develop an app that will #UseGalileo. And the best part? Meet & work hand in hand with our amazing mentors and the 1st place winner gets €100,000! You can find everything you need to know at http://gsa.europa.eu/mygalileoapp. Don't wait until the last minute and make sure you register your app proposals on time! Deadline: March 28.
Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. But a good implementation of a simple chatbot requires a deft understanding of the interplay between man and machine.
With digital revenue soaring, a billion-dollar question looms large: Which is the hotter platform and where should ad dollars go? Adweek commissioned a survey from Survata that asked 511 Instagram and Snapchat users ages 13-34 how they feel about the apps and their impressions of the ads.
Attend Digital Transformation World 2019 - the How of Digital Transformation
Join 3,000+ leaders and innovators at Digital Transformation World and help drive the transformation needed to fuel the next wave of growth for the telecoms industry. Spend three days building partnerships with the right people and companies, attend sessions and debates, participate in 1:1 meetings, jump on an innovation tour, browse through the startup alley or Catalyst program showcase. There’s something for everyone. Prices increase March 18. Learn more now.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas- Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack firstname.lastname@example.org