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Hey everyone, hope you had a great Halloween week and welcome to November! This week we have some gre
Issue #39  •  November 1  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hey everyone, hope you had a great Halloween week and welcome to November! This week we have some great articles from a broad range of topics. The first article below is near and dear to my own heart as a marketer that now works on our Engineering team here at Techstars. For you other marketers that flirt with the Product and Engineering worlds, this is a great read. 
Next is a nice piece delving into what Snapchat changed its name and what that might mean for its future. 
Articles touching on chatbots, surprisingly big marketing stacks, Pepsi, and the differences between Gen Z and Gen Y make up the remainder. 
Have a good read and a great week!
Mitchell

Articles:
Running marketing like lean software development - Chief Marketing Technologist

7 Ways Snap Could Break Open Social Media in 2017

Marketers: You've Heard of Machine Learning, But What Is It?

What Chatbots Are Teaching Us About the Future of Marketing | Adweek

Here's What Gen Z and Millennials Love and Hate About Instagram and Snapchat | Adweek

Pepsi CMO: Marketing today involves 'a veritable jungle' of tech - Digiday

Curated by:
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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