Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hey everyone, hope you had a great Halloween week and welcome to November! This week we have some great articles from a broad range of topics. The first article below is near and dear to my own heart as a marketer that now works on our Engineering team here at Techstars. For you other marketers that flirt with the Product and Engineering worlds, this is a great read.
Next is a nice piece delving into what Snapchat changed its name and what that might mean for its future.
Articles touching on chatbots, surprisingly big marketing stacks, Pepsi, and the differences between Gen Z and Gen Y make up the remainder.
Have a good read and a great week!
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Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. But a good implementation of a simple chatbot requires a deft understanding of the interplay between man and machine.
With digital revenue soaring, a billion-dollar question looms large: Which is the hotter platform and where should ad dollars go? Adweek commissioned a survey from Survata that asked 511 Instagram and Snapchat users ages 13-34 how they feel about the apps and their impressions of the ads.