Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Congratulations to the Patriots for another Super Bowl win! For the advertisers who spent $5 Million for a 30-second commercial, I hope the reach and buzz are worth it.
In this edition, we have articles about the Super Bowl ads, the game’s viewership and the social media activity during the evening. We also go back to basics with some SEO videos from Moz and Stone Temple consulting.
Last, but not least, if you are looking for a new marketing technology gig in 2017 Erica Seidel has some tips for you.
Two marketers that didn’t make the top 10 on the Friday before the game are now on the list: Bud Light with its Spuds MacKenzie campaign and Tide, which did not pre-release its ad and has piled up views quickly since the game.