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The Super Bowl Edition

Congratulations to the Patriots for another Super Bowl win! For the advertisers who spent $5 Million
Issue #47  •  February 7  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Congratulations to the Patriots for another Super Bowl win! For the advertisers who spent $5 Million for a 30-second commercial, I hope the reach and buzz are worth it. 
In this edition, we have articles about the Super Bowl ads, the game’s viewership and the social media activity during the evening. We also go back to basics with some SEO videos from Moz and Stone Temple consulting.
Last, but not least, if you are looking for a new marketing technology gig in 2017 Erica Seidel has some tips for you. 
Enjoy the articles and have a great week!

-Frank

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Articles:
Super Bowl:
Super Bowl 2017 Data

Escapism Reigns in Super Bowl Commercials, but Politics Proves Inescapable - The New York Times

Budweiser's Super Bowl Ad Get the Most Online Vide Views | Special: Super Bowl - AdAge

Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 41%

A Little 2017 SEO:
Refurbishing Top Content - Whiteboard Friday - Moz

UTM Tagging of Inbound Links: Why Do It? | Stone Temple

If you are looking for a new gig in 2017...
How to transition from being a martech consultant to a full-timer - Chief Marketing Technologist

And of course Google's latest:

Our product of the week:
All your tasks. One screen.

Curated by:

The corporate credit card for startups

Brex card frontScaling a startup? You need a card with better perks and no personal guarantee. Brex gives founders 10-20x higher limits and unheard-of perks: 7x on Uber/Lyft, 4x on travel, 2x on SaaS, and 1x on ads, servers, and all the rest. Sign up in 5 min & use “digest” for waived card fees for life. US only.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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