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This Week in MarTech - August

Hello! Hope you're having a great week. Today's great marketers love data. It's really easy to get pa
Issue #70  •  August 29  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hello!
Hope you’re having a great week.
Today’s great marketers love data. It’s really easy to get passionate about it and forget about the context…
MarTech is a means to an end: growth. And achieving growth often requires to take a step back and answer a big question: “What are we trying to achieve here?”
This week I decided to talk about MarTech (of course!) and growth.
Enjoy the selection.
Cheers,
Guerric de Ternay.
PS: Feel to recommend great articles you’d like us to share. Just send me a tweet: @GuerricdeTernay

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MyGalileoApp Competition

Bring space to your smartphone and win €100,000 by developing an Android and iOS app. The MyGalileoApp Competition is ON!🛰😎Develop an innovative app that uses the Galileo satellites’ positioning accuracy & commercially launch your solution! Gather a team or go solo & design & develop an app that will #UseGalileo. And the best part? Meet & work hand in hand with our amazing mentors and the 1st place winner gets €100,000! You can find everything you need to know at http://gsa.europa.eu/mygalileoapp. Don't wait until the last minute and make sure you register your app proposals on time! Deadline: March 28.
MarTech
Instagram Ads Cost: The Complete Resource for 2017

26 Apps to Help You Create Epic Social Media Content on Your Smartphone

Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics

Growth
Growth Study: How Slack Generates 100,000,000 Website Visitors Per Month

These Five Companies Are Reinventing Their Propositions. Here’s How.
How to Hire a Head of Growth

Growth Marketing Conference, Atlanta
A special discount for you!
We talked with the team behind Growth Marketing Conference Atlanta (they’re old friends!) and got them to hook up #MARTECH subscribers (that’s you!) with a juicy 50% discount code.
The event has become huge in NYC and San Francisco and those same best-in-class growth strategies are coming straight from the thought leaders who pioneered them including Kevin O’Malley of SalesLoft, Ariel Yoffie of IBM, and Heather Dopson of GoDaddy.
Expect a packed agenda at The Garage in Tech Square on September 13th:
  • Content at Scale: Why Content Is Your Most Powerful Growth Engine
  • Funnel Automation: 3 Workflows That Engage Your Audience & Supercharge Your Sales
  • The Ultimate Growth Marketing Tool Stack
  • Your 5-Point Blueprint for Building a Successful Growth Framework
Curated by:

Attend Digital Transformation World 2019 - the How of Digital Transformation

Join 3,000+ leaders and innovators at Digital Transformation World and help drive the transformation needed to fuel the next wave of growth for the telecoms industry. Spend three days building partnerships with the right people and companies, attend sessions and debates, participate in 1:1 meetings, jump on an innovation tour, browse through the startup alley or Catalyst program showcase. There’s something for everyone. Prices increase March 18. Learn more now.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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