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This Week in MarTech - August

Hello! Hope you're having a great week. Today's great marketers love data. It's really easy to get pa
Issue #70  •  August 29  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hello!
Hope you’re having a great week.
Today’s great marketers love data. It’s really easy to get passionate about it and forget about the context…
MarTech is a means to an end: growth. And achieving growth often requires to take a step back and answer a big question: “What are we trying to achieve here?”
This week I decided to talk about MarTech (of course!) and growth.
Enjoy the selection.
Cheers,
Guerric de Ternay.
PS: Feel to recommend great articles you’d like us to share. Just send me a tweet: @GuerricdeTernay

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MarTech
Instagram Ads Cost: The Complete Resource for 2017

26 Apps to Help You Create Epic Social Media Content on Your Smartphone

Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics

Growth
Growth Study: How Slack Generates 100,000,000 Website Visitors Per Month

These Five Companies Are Reinventing Their Propositions. Here’s How.
How to Hire a Head of Growth

Growth Marketing Conference, Atlanta
A special discount for you!
We talked with the team behind Growth Marketing Conference Atlanta (they’re old friends!) and got them to hook up #MARTECH subscribers (that’s you!) with a juicy 50% discount code.
The event has become huge in NYC and San Francisco and those same best-in-class growth strategies are coming straight from the thought leaders who pioneered them including Kevin O’Malley of SalesLoft, Ariel Yoffie of IBM, and Heather Dopson of GoDaddy.
Expect a packed agenda at The Garage in Tech Square on September 13th:
  • Content at Scale: Why Content Is Your Most Powerful Growth Engine
  • Funnel Automation: 3 Workflows That Engage Your Audience & Supercharge Your Sales
  • The Ultimate Growth Marketing Tool Stack
  • Your 5-Point Blueprint for Building a Successful Growth Framework
Curated by:
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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