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This Week in MarTech - October 2017 - E-commerce

Hi there! This week I'd like to share great resources about the MarTech of e-commerce (both B2B and B
Issue #76  •  October 10  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hi there!
This week I’d like to share great resources about the MarTech of e-commerce (both B2B and B2C).
November and December are the biggest months of the year in terms of sales. They’re coming soon and most tech marketers are very busy preparing this moment.
So you’ll find interesting case studies and resources  about marketing strategy, product pages, SEO, email marketing, and holiday marketing.
Have fun and dig in this week!
Cheers,
Guerric.
Personal Story: A friend and I created Blackwood, an accessories brand offering the most eco-friendly alternative to animal leather. 

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Articles:
[Case Study] How Shopify Increased Revenue 90% In 365 Days - Sumo

Etsy Suspends Brand Campaign, Shifts Marketing Strategy | CMO Strategy - AdAge

[Guide] How to Optimize Out of Stock Product Pages - Conversion XL

[Guide] eCommerce Link Building: 10 White Hat Methods Many SEOs Still Ignore - SEMrush

Everything Any E-commerce Store Needs to Know About Email Marketing - Conversio

[Case Study] How Cloudways Increased B2B Trials 120% Using Holiday Marketing - OptinMonster

Why An E-commerce Company Is Going All-in on AMP (Hint: Conversions) - MarTech Today

Podcast Episode:
[Podcast] Ho-ho-holiday Content Marketing: The Why, What & How

Curated by:

Pragmatic Marketing: Training Product Superheroes

Pragmatic Marketing trains product marketers and product managers to take their products, teams, companies and careers to the next level. Get real world insights, actionable best practices and proven tools to elevate your products. Market-driven companies are the future—are you ready for it? Register Today.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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