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This Week in MarTech - October 2017 - Leadership & Marketing

Hi there! By itself, technology has no value. Like a hammer, MarTech is a tool. It's a means to an en
Issue #79  •  October 31  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hi there!
By itself, technology has no value. Like a hammer, MarTech is a tool.
It’s a means to an end.
Any marketing executive who wants to make the most out of marketing technology needs to design the right organisational structure and processes and develop the necessary skills to leverage the technology.
This is the topic for this week with four great articles about MarTech and Leadership.
Enjoy!
Guerric.

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Articles:
Slides: Modern Marketing Organizational Structure
Case Studies: 12 Ways Companies Organise Their MarTech

How to Make Sure Your Digital Marketing Strategy is Results-Driven

Agile Marketing and How to Implement Scrum for Digital Marketing

Curated by:

The corporate credit card for startups

Brex card frontScaling a startup? You need a card with better perks and no personal guarantee. Brex gives founders 10-20x higher limits and unheard-of perks: 7x on Uber/Lyft, 4x on travel, 2x on SaaS, and 1x on ads, servers, and all the rest. Sign up in 5 min & use “digest” for waived card fees for life. US only.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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