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This Week in MarTech - October 2017 - Leadership & Marketing

Hi there!By itself, technology has no value. Like a hammer, MarTech is a tool.It's a means to an end.
Issue #79  •  October 31  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hi there!
By itself, technology has no value. Like a hammer, MarTech is a tool.
It’s a means to an end.
Any marketing executive who wants to make the most out of marketing technology needs to design the right organisational structure and processes and develop the necessary skills to leverage the technology.
This is the topic for this week with four great articles about MarTech and Leadership.

Techstars is searching for the best startups in the world. We’re hitting the road to visit startup communities and meet your team. Join us to meet Techstars alumni, managing directors, program managers, mentors, and community leaders to learn more about entrepreneurship. This is your chance to connect with the Techstars team and learn about the exciting new programs we are kicking off in 2018.

Slides: Modern Marketing Organizational Structure
Case Studies: 12 Ways Companies Organise Their MarTech

How to Make Sure Your Digital Marketing Strategy is Results-Driven

Agile Marketing and How to Implement Scrum for Digital Marketing

Curated by:
Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
Guerric de Ternay Guerric de Ternay - Founder - Write at
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