Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
By itself, technology has no value. Like a hammer, MarTech is a tool.
It’s a means to an end.
Any marketing executive who wants to make the most out of marketing technology needs to design the right organisational structure and processes and develop the necessary skills to leverage the technology.
This is the topic for this week with four great articles about MarTech and Leadership.
Techstars is searching for the best startups in the world. We’re hitting the road to visit startup communities and meet your team. Join us to meet Techstars alumni, managing directors, program managers, mentors, and community leaders to learn more about entrepreneurship. This is your chance to connect with the Techstars team and learn about the exciting new programs we are kicking off in 2018.
While the previous versions of this awards program encouraged marketers to share visualizations of their marketing technology stacks, this one invited people to share ideas about how their marketing organizations are conceived.
Too much data can be as detrimental as too little when it comes to goal-setting. Alexandra Tachalova offers her insights on aligning the right metrics with your business goals, choosing KPIs, and the power of measuring and testing.