View profile

This Week in MarTech - October 2017 - Leadership & Marketing

Hi there! By itself, technology has no value. Like a hammer, MarTech is a tool. It's a means to an en
Issue #79  •  October 31  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hi there!
By itself, technology has no value. Like a hammer, MarTech is a tool.
It’s a means to an end.
Any marketing executive who wants to make the most out of marketing technology needs to design the right organisational structure and processes and develop the necessary skills to leverage the technology.
This is the topic for this week with four great articles about MarTech and Leadership.
Enjoy!
Guerric.

How Startups, That Have Raised Over $500m in Funding, Chose to Brand Themselves Differently

5aa5ac3b-0523-4f61-b28a-fe2910f79863.pngStartups such as www.innoviz.tech, www.navya.tech, www.brilliant.tech and many others chose to innovate; not just with their product and technology but also with their branding. We take a look at 10 such startups that are building the future on .TECH domains. Know how.

Before there were tech conferences, there was Disrupt.

Join TechCrunch at Disrupt Berlin (28/29 Nov) where you’ll find the renowned Startup Battlefield competition, amazing speakers, hundreds of startups in Startup Alley, workshops and legendary networking at our after parties. Visit Techcrunch.com/events & use code: DIGEST for a 15% discount.
Articles:
Slides: Modern Marketing Organizational Structure
Case Studies: 12 Ways Companies Organise Their MarTech

How to Make Sure Your Digital Marketing Strategy is Results-Driven

Agile Marketing and How to Implement Scrum for Digital Marketing

Curated by:

HelloSign API: Everything IT Requires and Developers Love

We know that no API can write your code for you, but ours comes close. With in-depth documentation, customizable features, and dashboard that makes your code easy to debug, you won't find an eSignature product with an easier path to implementation. 2x faster than other eSign APIs. Try it Free Today!
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
Did you read something you think we should include in our newsletter?
Suggest a link
Copyright © 2018 Techstars, All rights reserved.
You are receiving this email because you opted-in on one of our websites.
Our mailing address is:
Techstars
1050 Walnut St #202
Boulder, CO 80302
If you were forwarded this newsletter and you like it, you can subscribe here.
If you don’t want these updates anymore, please unsubscribe here.
This newsletter is carefully curated with Revue