Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
I’ll be honest, this week’s articles were a bit of wake up call for me. There wasn’t anything outright shocking, but these articles are certainly important reminders that you can never stop learning when it comes to #martech and social media.
What had me really thinking:
Half of teens in the US prefer Snapchat to other forms of social media! I barely open mine.
Facebook is again changing things for publishers. I’m (finally, begrudgingly) going to have to pay to reliably market there soon.
Google is developing a mobile-first index. I’ll probably have to learn a whole new world of related SEO strategies and tactics.
And all this is to say nothing of arguably the biggest (maybe most important?) current trends, blockchain and AI.
I’m headed off to try stuffing some more into my brain, I hope these articles help in your own efforts to keep up!
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While there’s plenty of discussion about what’s in the martech stack, very little time is spent talking about how martech stacks needs to evolve to a post-mobile world. Marketers need to simultaneously build their martech stack and constantly evolve it to meet ever-changing consumer behavior.
This fall’s survey found that 47 percent of surveyed teens say Snapchat is their preferred social media, up from 39 percent in the spring. Way back in the spring of 2015, Snapchat was their least preferred social media platform.
Content marketing is at a critical inflection point. For it to serve as the fuel and infrastructure for modern marketing departments, some things need to change. Brands are not getting much of a return on that investment.