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Virtual Reality, Uber's Drones and Boo!

Welcome to another edition of the Marketing Technology newsletter.  We start out with articles about
Issue #38  •  October 25  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Welcome to another edition of the Marketing Technology newsletter. 
We start out with articles about how the Financial Times is trying to beat ad blocking, why martech is or isn’t boring and a terrific reminder that marketing is about people first and then technology.
Then it’s time for some Virtual Reality and a little of the creepy stuff in marketing technology’s future like new ways that adwords can target us or biometric signs. And, our picture of the week!
Happy Halloween and enjoy.

Frank

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Articles:
Readers Listen When The Financial Times Asks Them to See Ads | Digital - AdAge

An open letter to the editor of AdAge on boring martech - Chief Marketing Technologist

Goodbye to the Four Ps: what marketing means today | London Business School

Enter the age of postmodern marketing and stay relevant, Stein IAS chief says | Marketing | The Drum

The NBA will broadcast more than 25 games in VR this season - Recode

Experiential Marketers Should Pony Up For Virtual Reality

A couple of creepy things in honor of Halloween
The eerie future of AdWords targeting

Biometrics and Extending the Function of Digital Signage - Converge.XYZ

Picture of the Week
Uber using drones to market to drivers in traffic.
Uber using drones to market to drivers in traffic.
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Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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