View profile

Virtual Reality, Uber's Drones and Boo!

Welcome to another edition of the Marketing Technology newsletter.  We start out with articles about
Issue #38  •  October 25  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Welcome to another edition of the Marketing Technology newsletter. 
We start out with articles about how the Financial Times is trying to beat ad blocking, why martech is or isn’t boring and a terrific reminder that marketing is about people first and then technology.
Then it’s time for some Virtual Reality and a little of the creepy stuff in marketing technology’s future like new ways that adwords can target us or biometric signs. And, our picture of the week!
Happy Halloween and enjoy.

Frank

Get the numbers: how much should you offer top tech talent?

Vettery aims to make the recruiting process more transparent for job-seekers and hiring managers, across the board. And we noticed there's one thing people can't stop talking about: salary. We believe that when all parties are on equal footing, everyone is poised to have a better hiring experience.

Ready to build your tech team? With Q1 in full swing and hiring on the rise, Vettery has the data to help you get started. Dive into the numbers and download our 2019 Tech Salary Report today.

MyGalileoApp Competition

Bring space to your smartphone and win €100,000 by developing an Android and iOS app. The MyGalileoApp Competition is ON!🛰😎Develop an innovative app that uses the Galileo satellites’ positioning accuracy & commercially launch your solution! Gather a team or go solo & design & develop an app that will #UseGalileo. And the best part? Meet & work hand in hand with our amazing mentors and the 1st place winner gets €100,000! You can find everything you need to know at http://gsa.europa.eu/mygalileoapp. Don't wait until the last minute and make sure you register your app proposals on time! Deadline: March 28.
Articles:
Readers Listen When The Financial Times Asks Them to See Ads | Digital - AdAge

An open letter to the editor of AdAge on boring martech - Chief Marketing Technologist

Goodbye to the Four Ps: what marketing means today | London Business School

Enter the age of postmodern marketing and stay relevant, Stein IAS chief says | Marketing | The Drum

The NBA will broadcast more than 25 games in VR this season - Recode

Experiential Marketers Should Pony Up For Virtual Reality

A couple of creepy things in honor of Halloween
The eerie future of AdWords targeting

Biometrics and Extending the Function of Digital Signage - Converge.XYZ

Picture of the Week
Uber using drones to market to drivers in traffic.
Uber using drones to market to drivers in traffic.
Share this Letter With Your Colleagues:
Are you enjoying the MarTech newsletter?
If so, please forward this email to a colleague and suggest they sign up for their weekly dose!
Curated by:

Attend Digital Transformation World 2019 - the How of Digital Transformation

Join 3,000+ leaders and innovators at Digital Transformation World and help drive the transformation needed to fuel the next wave of growth for the telecoms industry. Spend three days building partnerships with the right people and companies, attend sessions and debates, participate in 1:1 meetings, jump on an innovation tour, browse through the startup alley or Catalyst program showcase. There’s something for everyone. Prices increase March 18. Learn more now.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
Did you read something you think we should include in our newsletter?
Suggest a link
Copyright © 2019 Techstars, All rights reserved.
You are receiving this email because you opted-in on one of our websites.
Our mailing address is:
Techstars
1050 Walnut St #202
Boulder, CO 80302
If you were forwarded this newsletter and you like it, you can subscribe here.
If you don’t want these updates anymore, please unsubscribe here.
This newsletter is carefully curated with Revue