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Wakandan Marketing Technology

Hello and Welcome Back, I'm writing this post on a flight from Wakanda. Black Panther's marketing has
Issue #89  •  February 27  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hello and Welcome Back,
I’m writing this post on a flight from Wakanda. Black Panther’s marketing has been extraordinary and very low tech. (Check out the post below about Atlanta’s airport)
In the world of marketing technology, it looks like Shuri is running the R&D for some of our key partners. Moms.com is using bitcoins as payments, AI is now recognizing brand sentiment and Adsense is able to place ads for us. 
On a more serious note, Scott Brinker celebrated the 10th anniversary of his blog with a look back at the top 10 ideas in MarcTech. I had a chance to see Scott speak at the Marketo Nation roadshow in 2014. His talk was insightful and we spent 30 mins after the event talking about the latest trends. 
Dig in, and enjoy. We’ll see you next week. 
Frank

How Startups, That Have Raised Over $500m in Funding, Chose to Brand Themselves Differently

5aa5ac3b-0523-4f61-b28a-fe2910f79863.pngStartups such as www.innoviz.tech, www.navya.tech, www.brilliant.tech and many others chose to innovate; not just with their product and technology but also with their branding. We take a look at 10 such startups that are building the future on .TECH domains. Know how.

Before there were tech conferences, there was Disrupt.

Join TechCrunch at Disrupt Berlin (28/29 Nov) where you’ll find the renowned Startup Battlefield competition, amazing speakers, hundreds of startups in Startup Alley, workshops and legendary networking at our after parties. Visit Techcrunch.com/events & use code: DIGEST for a 15% discount.
Articles:
A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com - Chief Marketing Technologist

Mom.life launches a digital economy to empower over 1 million moms | VentureBeat

Influential launches IBM Watson-powered platform to analyze a brand’s social audience

Google debuts AdSense ‘auto ads’ with machine learning to make placement and monetization choices  |  TechCrunch

As a result, rewarded video and video interstitials provide better eCPM [revenue per thousand impressions] and prevail in impressions share.
www.forbes.com   •   Share

Kylie Jenner Tanks $1.3 Billion of Snapchat Parent's Market Value - Bloomberg

An Atlanta to Wakanda flight departing at Gate T3 tweet has gone viral as the world’s largest airport, Hartsfield-Jackson Atlanta International Airport, took advantage of the popularity of the hit movie “Black Panther” on social media.

Podcast Episode:
Payal Kadakia: How To Price Your Product To Scale | Masters of Scale podcast

HelloSign API: Everything IT Requires and Developers Love

We know that no API can write your code for you, but ours comes close. With in-depth documentation, customizable features, and dashboard that makes your code easy to debug, you won't find an eSignature product with an easier path to implementation. 2x faster than other eSign APIs. Try it Free Today!
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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