View profile

Wakandan Marketing Technology

Hello and Welcome Back, I'm writing this post on a flight from Wakanda. Black Panther's marketing has
Issue #89  •  February 27  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hello and Welcome Back,
I’m writing this post on a flight from Wakanda. Black Panther’s marketing has been extraordinary and very low tech. (Check out the post below about Atlanta’s airport)
In the world of marketing technology, it looks like Shuri is running the R&D for some of our key partners. Moms.com is using bitcoins as payments, AI is now recognizing brand sentiment and Adsense is able to place ads for us. 
On a more serious note, Scott Brinker celebrated the 10th anniversary of his blog with a look back at the top 10 ideas in MarcTech. I had a chance to see Scott speak at the Marketo Nation roadshow in 2014. His talk was insightful and we spent 30 mins after the event talking about the latest trends. 
Dig in, and enjoy. We’ll see you next week. 
Frank

Get the numbers: how much should you offer top tech talent?

Vettery aims to make the recruiting process more transparent for job-seekers and hiring managers, across the board. And we noticed there's one thing people can't stop talking about: salary. We believe that when all parties are on equal footing, everyone is poised to have a better hiring experience.

Ready to build your tech team? With Q1 in full swing and hiring on the rise, Vettery has the data to help you get started. Dive into the numbers and download our 2019 Tech Salary Report today.

MyGalileoApp Competition

Bring space to your smartphone and win €100,000 by developing an Android and iOS app. The MyGalileoApp Competition is ON!🛰😎Develop an innovative app that uses the Galileo satellites’ positioning accuracy & commercially launch your solution! Gather a team or go solo & design & develop an app that will #UseGalileo. And the best part? Meet & work hand in hand with our amazing mentors and the 1st place winner gets €100,000! You can find everything you need to know at http://gsa.europa.eu/mygalileoapp. Don't wait until the last minute and make sure you register your app proposals on time! Deadline: March 28.
Articles:
A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com - Chief Marketing Technologist

Mom.life launches a digital economy to empower over 1 million moms | VentureBeat

Influential launches IBM Watson-powered platform to analyze a brand’s social audience

Google debuts AdSense ‘auto ads’ with machine learning to make placement and monetization choices  |  TechCrunch

As a result, rewarded video and video interstitials provide better eCPM [revenue per thousand impressions] and prevail in impressions share.
www.forbes.com   •   Share

Kylie Jenner Tanks $1.3 Billion of Snapchat Parent's Market Value - Bloomberg

An Atlanta to Wakanda flight departing at Gate T3 tweet has gone viral as the world’s largest airport, Hartsfield-Jackson Atlanta International Airport, took advantage of the popularity of the hit movie “Black Panther” on social media.

Podcast Episode:
Payal Kadakia: How To Price Your Product To Scale | Masters of Scale podcast

Attend Digital Transformation World 2019 - the How of Digital Transformation

Join 3,000+ leaders and innovators at Digital Transformation World and help drive the transformation needed to fuel the next wave of growth for the telecoms industry. Spend three days building partnerships with the right people and companies, attend sessions and debates, participate in 1:1 meetings, jump on an innovation tour, browse through the startup alley or Catalyst program showcase. There’s something for everyone. Prices increase March 18. Learn more now.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
Did you read something you think we should include in our newsletter?
Suggest a link
Copyright © 2019 Techstars, All rights reserved.
You are receiving this email because you opted-in on one of our websites.
Our mailing address is:
Techstars
1050 Walnut St #202
Boulder, CO 80302
If you were forwarded this newsletter and you like it, you can subscribe here.
If you don’t want these updates anymore, please unsubscribe here.
This newsletter is carefully curated with Revue