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What does matter more than Marketing technology?

Hello! You must agree: It's easy to get overwhelmed by the last new trendy marketing tool or by what
Issue #15  •  May 3  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hello!
You must agree:
It’s easy to get overwhelmed by the last new trendy marketing tool or by what your competitors are doing.
But we shouldn’t forget Peter Drucker’s definition of business: “the purpose of business is to create and keep a customer”.
As (tech) marketers, our goal is to design a great customer journey that ends with loyal and enthusiast customers.
Today, I really wanted to share with you some food for thoughts on how to build a “customer-centric MarTech stack”. Because the customer matters much more that the technology.
Bonus: A few resources about the potential of chatbots in marketing.
Have a great fun this week,
Guerric (@GuerricdeTernay).

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Articles:
What MarTech Tools Do You Need? There's a Framework to Think about It

The Journey Wins Not the Tech - David Edelman (Video)

Micro-Moments: Why You'd Be Crazy to Ignore Mobile in Your Customer Journey

5 Questions About The Future of Chatbots
Podcast You Should Listen to:

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Pragmatic Marketing: Training Product Superheroes

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Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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