Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Welcome to June everyone! This week, learn how AI is affecting SEO and dive into an awesome checklist on increasing lead conversions.
There is also a nice piece on influencer marketing and some tips on how to get started.
If you’re in a location where the weather is just starting to get nice, try to get out and enjoy it a little bit!
Have a great week,
Mitchell
Meet Investors & Potential Partners: Apply for Startup of the Year by 5/31
The Startup of the Year program (Established by TechCo) invites startups across all verticals to apply. Over the past decade, GrubHub, Groupon, Maxwell Health and thousands more have participated. The 100 semifinalists will showcase, meet with investors, advisors and network with industry leaders. Funding, prizes and new relationships make this an incredible opportunity for startups. Learn more and apply today.
According to MarketingSherpa, “57% of B2B firms identify ‘converting qualified leads into paying customers’ as a top priority of their marketing-sales funnel.”
By now everyone has heard of Google’s RankBrain, the new artificial intelligence machine learning algorithm that is supposed to be the latest and greatest..
Inbound marketing is always about your customers, but sometimes the best way to connect with the people who haven’t heard about your business isn’t to approach them directly. Here’s five reasons why it pays to win new leads through an influencer
In spite of a proliferation of martech, specifically around measurement and analytics, most marketers are still bogged down in spreadsheets and assumptions. Having so many ways to measure so many components can feel daunting at best and downright overwhelming at worst.
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