What you need to know about AI and SEO

According to MarketingSherpa, “57% of B2B firms identify ‘converting qualified leads into paying customers’ as a top priority of their marketing-sales funnel.”

By now everyone has heard of Google’s RankBrain, the new artificial intelligence machine learning algorithm that is supposed to be the latest and greatest..

As an entrepreneur, you’ll get new ideas for your own marketing strategy. As an investor, you’ll get a glance at what your competitors are doing.

Inbound marketing is always about your customers, but sometimes the best way to connect with the people who haven’t heard about your business isn’t to approach them directly. Here’s five reasons why it pays to win new leads through an influencer

In spite of a proliferation of martech, specifically around measurement and analytics, most marketers are still bogged down in spreadsheets and assumptions. Having so many ways to measure so many components can feel daunting at best and downright overwhelming at worst.

Customer retention is important for SaaS growth. Learn 4 ways to reduce churn and grow a sustainable business.

Facebook DeepText - Facebook’s text understanding engine.

Mailchimp Product Recommendations - Easily build automated personalized email marketing.