Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Welcome to June everyone! This week, learn how AI is affecting SEO and dive into an awesome checklist on increasing lead conversions.
There is also a nice piece on influencer marketing and some tips on how to get started.
If you’re in a location where the weather is just starting to get nice, try to get out and enjoy it a little bit!
Have a great week,
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Inbound marketing is always about your customers, but sometimes the best way to connect with the people who haven’t heard about your business isn’t to approach them directly. Here’s five reasons why it pays to win new leads through an influencer
In spite of a proliferation of martech, specifically around measurement and analytics, most marketers are still bogged down in spreadsheets and assumptions. Having so many ways to measure so many components can feel daunting at best and downright overwhelming at worst.