Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hello and Welcome to the Election Free Zone,
No politics just marketing technology. Marketing strategy is the focus for this week. Anita Brearton, former Vice Chair of MassVentures reminds us of the importance of marketing strategy as we build our martech stacks. Then we learn about Brinker’s Law and the augmented intelligence.
Don’t worry we have some fun stuff with Instagram and Snap.
Enjoy and have a great rest of your week.
Meet Investors & Potential Partners: Apply for Startup of the Year by 5/31
The Startup of the Year program (Established by TechCo) invites startups across all verticals to apply. Over the past decade, GrubHub, Groupon, Maxwell Health and thousands more have participated. The 100 semifinalists will showcase, meet with investors, advisors and network with industry leaders. Funding, prizes and new relationships make this an incredible opportunity for startups. Learn more and apply today.
Instagram wants you to shop without always having to interrupt your scrolling with a browser window. That’s why today it will start showing shoppable tags on photos from 20 retail brands like Kate Spade and JackThreads to iOS users in the US.