Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Technology speeds ahead and marketing races to keep up.
In this week’s issue we learn how Facebook has been so effective at monetizing an audience without pissing the members off. As Target tries to scale their digital marketing platform will they follow suit?
Then we switch over to the B2B side and look at the barriers between marketing and sales.
The final three articles remind us that underneath all of the cool tech is a person and that everything starts with our customers. That ain’t rocket surgery, but it’s good to be reminded once in awhile.
Lots of good stuff. Enjoy and we will see you next week!
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After quietly creating its own “guest access” platform, which offers targeted marketing opportunities for Target vendors last year, the retailer is now opening the product up to all national advertisers.