Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Technology speeds ahead and marketing races to keep up.
In this week’s issue we learn how Facebook has been so effective at monetizing an audience without pissing the members off. As Target tries to scale their digital marketing platform will they follow suit?
Then we switch over to the B2B side and look at the barriers between marketing and sales.
The final three articles remind us that underneath all of the cool tech is a person and that everything starts with our customers. That ain’t rocket surgery, but it’s good to be reminded once in awhile.
Lots of good stuff. Enjoy and we will see you next week!
How Startups, That Have Raised Over $500m in Funding, Chose to Brand Themselves Differently
Startups such as www.innoviz.tech, www.navya.tech, www.brilliant.tech and many others chose to innovate; not just with their product and technology but also with their branding. We take a look at 10 such startups that are building the future on .TECH domains. Know how.
Before there were tech conferences, there was Disrupt.
Join TechCrunch at Disrupt Berlin (28/29 Nov) where you’ll find the renowned Startup Battlefield competition, amazing speakers, hundreds of startups in Startup Alley, workshops and legendary networking at our after parties. Visit Techcrunch.com/events & use code: DIGEST for a 15% discount.
After quietly creating its own “guest access” platform, which offers targeted marketing opportunities for Target vendors last year, the retailer is now opening the product up to all national advertisers.
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Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas- Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack firstname.lastname@example.org