View profile

Will Target Learn From Facebook?

Technology speeds ahead and marketing races to keep up.  In this week's issue we learn how Facebook h
Issue #34  •  September 13  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Technology speeds ahead and marketing races to keep up. 
In this week’s issue we learn how Facebook has been so effective at monetizing an audience without pissing the members off.  As Target tries to scale their digital marketing platform will they follow suit?  
Then we switch over to the B2B side and look at the barriers between marketing and sales. 
The final three articles remind us that underneath all of the cool tech is a person and that everything starts with our customers. That ain’t rocket surgery, but it’s good to be reminded once in awhile. 
Lots of good stuff. Enjoy and we will see you next week!

-Frank

15% Discount on tickets to TechCrunch Disrupt 2019

Disrupt (2-4 Oct) is where the startup world gathers to see the present and the future of tech in one place. Be inspired by the insights of today's leaders and tomorrow's best startups, learn from industry analysts sharing their business expertise, witness the latest innovations and up-and-coming founders, and make the right connections easily to propel your business forward. Save 15% on tickets by using code: STARTUPDIGEST

The corporate credit card for startups

Brex card frontScaling a startup? You need a card with better perks and no personal guarantee. Brex gives founders 10-20x higher limits and unheard-of perks: 7x on Uber/Lyft, 4x on travel, 2x on SaaS, and 1x on ads, servers, and all the rest. Sign up in 5 min & use “digest” for waived card fees for life. US only.
Articles:
Facebook isn’t just fighting ad blockers, it’s fighting the underlying causes of blocking  |  TechCrunch

Is Target The Next Digital Media Giant? | CMO Strategy - AdAge

Here's How 6 Brands Are Using Instagram's New Zoom Feature | Digital - AdAge

Is Technology Building a Barrier Between Sales and Marketing Teams? | MarTech Advisor

Digital Marketing Technology's Big Bang Theory

High-performing marketers emphasize people over data, technology, strategy - Chief Marketing Technologist

MarTech Doesn't Matter without Empathy - BoostCompanies

Share this Letter With Your Colleagues:
Are you enjoying the MarTech newsletter? If so, please forward this email to a colleague and suggest they sign up for their weekly dose!
Curated by:

The corporate credit card for startups

Brex card frontScaling a startup? You need a card with better perks and no personal guarantee. Brex gives founders 10-20x higher limits and unheard-of perks: 7x on Uber/Lyft, 4x on travel, 2x on SaaS, and 1x on ads, servers, and all the rest. Sign up in 5 min & use “digest” for waived card fees for life. US only.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
Did you read something you think we should include in our newsletter?
Suggest a link
Copyright © 2019 Techstars, All rights reserved.
You are receiving this email because you opted-in on one of our websites.
Our mailing address is:
Techstars
1050 Walnut St #202
Boulder, CO 80302
If you were forwarded this newsletter and you like it, you can subscribe here.
If you don’t want these updates anymore, please unsubscribe here.
This newsletter is carefully curated with Revue