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Will Target Learn From Facebook?

Technology speeds ahead and marketing races to keep up.  In this week's issue we learn how Facebook h
Issue #34  •  September 13  •  view online
Marketing Technology
Marketing Technology
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Technology speeds ahead and marketing races to keep up. 
In this week’s issue we learn how Facebook has been so effective at monetizing an audience without pissing the members off.  As Target tries to scale their digital marketing platform will they follow suit?  
Then we switch over to the B2B side and look at the barriers between marketing and sales. 
The final three articles remind us that underneath all of the cool tech is a person and that everything starts with our customers. That ain’t rocket surgery, but it’s good to be reminded once in awhile. 
Lots of good stuff. Enjoy and we will see you next week!

-Frank

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Articles:
Facebook isn’t just fighting ad blockers, it’s fighting the underlying causes of blocking  |  TechCrunch

Is Target The Next Digital Media Giant? | CMO Strategy - AdAge

Here's How 6 Brands Are Using Instagram's New Zoom Feature | Digital - AdAge

Is Technology Building a Barrier Between Sales and Marketing Teams? | MarTech Advisor

Digital Marketing Technology's Big Bang Theory

High-performing marketers emphasize people over data, technology, strategy - Chief Marketing Technologist

MarTech Doesn't Matter without Empathy - BoostCompanies

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Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas Mitchell Cuevas - Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack
mitchell@cuevas.co
Frank Pollock Frank Pollock - Marketer. Innovator. Strategist.
frank.pollock4@gmail.com
Guerric de Ternay Guerric de Ternay - Founder GoudronBlanc.com - Write at Guerric.co.uk
gdeternay@boostcompanies.com
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