Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Google Analytics has some majorly helpful updates, Snapchat is going to let you make your own geofilter images, and there are 3 awesome tools for you to try this week. Dig in, have fun, and have a great week!
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According to a report, with the new advancement of On-Demand Geofilters, users will now be able to design, map and buy their own customized geo-filters. All they need to do is use any image editor to create their own filter, pick a time slot and a radius within which they want it to be accessible, and finally submit it to Snapchat for approval and make payment.
For years, marketers have used focus groups and consumer surveys to find out what people think of campaigns and advertising, but a growing number of agencies say that those answers are rarely, if ever, accurate.
Automation in marketing can be a really great option for any business—as long as it’s implemented well. Freeing marketers from the more mundane and repetitive tasks that sometimes come along with the job, allows them more time to focus on the bigger picture.