Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Google Analytics has some majorly helpful updates, Snapchat is going to let you make your own geofilter images, and there are 3 awesome tools for you to try this week. Dig in, have fun, and have a great week!
How the new generation of startups find their name
If time is money, why spend 2 weeks naming your business? Experienced entrepreneurs don't invent the perfect name, they shop for it. Find your name at BrandBucket and start building the next big thing. Browse Names.
Brex, The First Corporate Card for Startups, is launching Brex Rewards
The best rewards program for startups: 7x points on Uber/Lyft, 3x on Travel and Dining, 2x on Software. No personal liability, higher limits, and the best expense management features. Perfect for companies based in the US with professional funding. Apply here and get all card fees waived in perpetuity.
According to a report, with the new advancement of On-Demand Geofilters, users will now be able to design, map and buy their own customized geo-filters. All they need to do is use any image editor to create their own filter, pick a time slot and a radius within which they want it to be accessible, and finally submit it to Snapchat for approval and make payment.
For years, marketers have used focus groups and consumer surveys to find out what people think of campaigns and advertising, but a growing number of agencies say that those answers are rarely, if ever, accurate.
Automation in marketing can be a really great option for any business—as long as it’s implemented well. Freeing marketers from the more mundane and repetitive tasks that sometimes come along with the job, allows them more time to focus on the bigger picture.
Pragmatic Marketing trains product marketers and product managers to take their products, teams, companies and careers to the next level. Get real world insights, actionable best practices and proven tools to elevate your products. Market-driven companies are the future—are you ready for it? Register Today.
Techstars Startup Digest Marketing Technology is curated by:
Mitchell Cuevas- Founder @ScreenChecker, Principal @Cove Group, Community @Blockstack firstname.lastname@example.org