Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Happy February everyone, hope your month and week is off to a great start. Be sure to check alllll the way at the bottom for the new Digest covering ‘Ad Tech’, it’s a great list curated by one of the most knowledgeable people I’ve ever met in the space.
This week, I’m really excited about multi-step zaps from Zapier and ABM (Account Based Marketing), find out more about both in this edition.
Marketers are frustrated by the lack of opportunity for career progression at a time when salary growth is flat and most are working beyond their contracted hours, according to the annual Marketing Week Career and Salary Survey. It shows that marketers remain intensely ambitious as a profession, but that employers are failing to meet the demand for new challenges and greater financial recognition despite more than half putting in over 2.5 hours extra work each week.
Where marketers have historically crashed and burned with ABM, however, hasn’t been because of the strategy itself. Instead, like early attempts at aircraft, ABM strategies were often too clunky to hold together, or too underpowered to get off the ground.
The biggest change in the last several years is our ability to reach buyers in real-time.
Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not…
60-70% of the content created in most marketing organizations goes completely unused. In 2015, when so much of our marketing activities and investments can be tracked and measured, this data point goes to the content problem inside every brand. Leading companies are investing in the programs and skills that deliver effective customer-based content marketing with a real return.
It’s the time of year where we start looking to the future and planning for what comes next in this ever changing world of modern marketing. But before we do that, it is time to look back and take stock of the past year.
New from Startup Digest and Gabe Gervelis | Insight into trends and technology that powers the $150 billion dollar global digital advertising industry, covering ad exchanges, ad technology, ad servers, and more.