Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Mary Meeker presented her internet trends report two weeks ago and Apple’s WWDC was last week. It seems like we were just celebrating NYE and the year is almost halfway over. How can a marketer keep all with all the exciting developments in marketing technology and still hit his numbers? Not to worry we have curated some exciting and thought provoking articles for you.
Netflix continues to develop great original content and their predictive analytics can tell who is going to watch their shows.(I’ll be binging Luke Cage as soon as it drops) Speaking of using analytics to personalize, TGIFridays has driven $150 million in revenues using virtual bartenders. And, the ultimate personalization tool, Facebook is facing an interesting challenge as teens have left the platform and the remaining audience skews less affluent and educated.
One major reason for the lack of action is that “new strategies” are often not strategies at all. A real strategy involves a clear set of choices that define what the firm is going to do and what it’s not going to do