Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Welcome back,
On behalf of my other curators, we wish you a safe and joyous holiday season. In case you want to do a little work over the next couple of weeks, we’ve curated some 2018 retrospectives, some 2019 predictions and a selection of interesting articles for your reading pleasure.
We ask a raft of industry experts from the marketing technology and industry community to give us their thoughts on 2019 and beyond, and what marketers will need to know moving forward.
A strategy needs to be the foundation of any marketing stack, one that takes into consideration who you are, what your goals are and who you’re trying to reach
In a November 2018 survey by Jebbit of 1,000 US adult smartphone users, 35.9% of respondents said that asking for too much information leads them to distrust a brand.
There will be a rise of data lakes built on cloud platforms, i.e., Microsoft Azure or Google. It’s from these data lakes which intelligence will be gleaned, via AI, to inform marketing automation programs
As the retail landscape evolves and customers expect more than ever, brands are looking for ways to stand out in a more connected, on-demand, personalized world — all while making their store experience work as hard for them as possible,
Although the components of a good story remain as they’ve always been, the process of telling a story in the digital age has evolved considerably as new advertising technologies have emerged.
Less that a year later, the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK) now has a combined global reach of roughly 2 billion devices, on iOS, Android and other platforms.
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